selectable-paragraph="">Medici XD (Experience Development) is the new venture of Mousetrappe founder Daren Ulmer with fellow industry leader and Animax Designs founder, Chuck Fawcett. Yesterday during IAAPA Expo, Ulmer and Fawcett announced the structure and key management for Medici XD.
selectable-paragraph="">Fawcett and Ulmer are striving for a production studio dedicated to finding new ways to build entertainment experiences that deliver guests into a more believable sensory world than ever before.
selectable-paragraph="">Medici XD will encompass five divisions:
selectable-paragraph="">•Media: Content design and production, visual and audio
selectable-paragraph="">• Machines: Motion-based ride systems and electro-sensory devices
selectable-paragraph="">• Interactives: Realtime (“game engine”) rendering, software and interactivity
selectable-paragraph="">• Theatrical: Live performance and human interactions
selectable-paragraph="">• Labs: Research & Development group focused on innovation across all disciplines
selectable-paragraph="">Each division will provide design and production services directly but in a seamless and integrated way.
selectable-paragraph="">Read the entire article here.