Goo Goo Shop to Close for $2M Upgrade

SoBro’s Goo Goo Chocolate Co. shop will close Sunday, April 25, to undergo a $2 million upgrade, with the future space to offer visitors an immersive experience and alcoholic beverage options.

According to a release, the downtown business will reopen in September on Labor Day weekend.

The future Goo Goo Chocolate Co. space will offer interactive classes, a design-your-own confection station, a full-service chocolate bar and a retail shop. The chocolate bar will serve premium chocolates, wine and whiskey pairings, alcoholic milkshakes and a rotating selection of seasonal treats.

Centric Architecture and CITY Construction will serve as architect and general contractor, respectively. Both are locally based.

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