11.30.21An iconic Nashville flavor: Look inside Goo Goo Chocolate Co.'s immersive new $2M facility

An iconic Nashville flavor: Look inside Goo Goo Chocolate Co.'s immersive new $2M facility

For Laurie Spradley, a third-generation owner of the Goo Goo Chocolate Co., life sometimes seemed like a Willy Wonka set. 

Her father and grandfather purchased the Nashville-centric chocolate company in 1982, seven years before she was born, so Spradley was essentially delivered into a world of candy. 

"I honestly didn't understand that not everyone's parents went to work and made candy," she said. "I only realized how cool it was when my parents threw me a birthday party in first or second grade, and we all took the trolley to the manufacturing facility for a behind-the-scenes tour. My friends to this day still talk about it."

On Halloween, Spradley's parents would hand out full-sized Goo Goo Clusters, much to the neighbors' chagrin and their children's delight.\

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